Setting Baselines and Targets
If you have created a logic model and are in the process of developing indicators of success as part of your evaluation plan, you must understand the process of setting baselines and targets.
Targets
Targets are pre-established goals set for the program, and they help create a path and end destination for what you hope to achieve with a program or service (the intervention). Often defined in numbers or percentages, they indicate success. Include these numbers in your logic model to help all stakeholders see how success is measured. For example, if your team is creating a STEM career internship for girls, a sample target might be that 90% of participants completed the full three-month internship. This completion rate target is SMART and indicates success in the short term. If you want a target that helps you show long-term impacts of the intervention -the internship- you might wish to a follow-up interview after five years, where you look for 50% of interns...